Which Digital Marketing of Books Can Be Used By Authors?

Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. Digital marketing is important when it comes to being competitive and relevant within the book-industry. 

Else, you’ll miss out on countless opportunities to reach out to your target audience.

Hence, if you are looking for book self-publishing; you have to go for web/digital presence- which are (with brief overview):

Search Engine Optimization (SEO): is all about getting your website to appear at the top of the results when someone searches for your book.

Pay per click (PPC), Search Engine Marketing: An advertiser typically pays a search engine (Google Ads, Amazon Advertising, or Microsoft Advertising) when the ad is clicked.

Social Media Marketing is when brands/authors use their social presences, such as Facebook, Instagram, LinkedIn, or Twitter, amongst others, to target their customers.

Content Marketing means creating pages that do not directly sell products or services, but provide information and details about specific subjects (say, your books).

E-mail Marketing may seem old-school but it’s an effective way to stay in touch with your audience.

Mobile Marketing is also effective because people spend most of their time on mobiles.

Affiliate & Influencer Marketing involves partnering with influencers—celebrities, experts, authority figures—who have an existing audience to whom they promote your book.

Video Marketing are trailers created by professionals, who are e-book cover creators as well.

Audio Marketing through Podcasts and audio books

Viral Marketing is done by customers themselves, as they spread information on various social media networks about your book, when it reaches the point where it's being shared by the general public.

Every industry including book industry, needs a digital marketing strategy to thrive in today’s hyper-competitive, always-on world. That’s why there is a huge demand for highly skilled book design agency such as White Magic Studios.

Also get your book-cover, front and back created by professionals for more success.

Source: https://selfpublishingcompanyuk.blogspot.com/2023/02/which-digital-marketing-of-books-can-be.html

What is writer’s block and how to overcome it?

Writer’s block is failure to put words on paper; if only for a few minutes or a day or two. It can hit every writer.

Sometimes, you have something to say, but you don’t know the best way to say it or the main point you want to make. When your message isn’t clear, you’re blocked.

Say hello to your writer’s block, befriend it, and let go of any negative charge associated with it! Soon, you’ll find yourself approaching book cover designers, UK for your completed manuscript.

Some steps to clear up the block which will transform a rocky writing session into a smooth one:

1. Turn to a favourite author or a book (s); find out what inspired you to write in the first place.
2. Build a routine. Start writing just about anything, at your favourite time of the day. But be consistent.
3. Draft several headlines, polish them, and pick the most accurate one.
4. Turn the title that you select into a question to pinpoint your main message. Use the word— Who, What, When, Where, Why,or How at the beginning of your question.
5. Answer the question to that title. Each sub-heading will enlighten your reader about what you want to say.
6. You may start writing from the middle of the story; then extend both ways. Remember to convert book into e-book to appeal to the masses.
7. Story written from a different character’s point of view (POV) may help.
8. Keep in mind that you may have to write many drafts before you end up with a spectacular writing.
9. The exact emotions you wanted to spill out on your manuscript may not happen. Use illustrations created by expert book illustration agency to express them.
10. Write something else or do something else.

After you have completed writing, don’t skip the book formatting services from book-experts such as White Magic Studios.

Source: https://bookcoverdesignersuk.wordpress.com/2023/02/27/what-is-writers-block-and-how-to-overcome-it/